Web Research Pt. 2: Research

3 unsuccessful websites:

1. www.leoburnett.com

Upon initial reaction this site is pleasing. Plenty of white space, an interesting and interactive navigation, and some nice golden eggs hidden in some of the links.

However, being someone who just happened to stumble upon the site, and not really needing any information out of it, I find it highly frustrating that I cannot really figure out what they do. I assume that they are some sort of advertising agency, but after clicking through some of their links and reading the blurbs I am still somewhat lost.

I actually left the site within a minute of visiting it because I could not figure out exactly what the point of it was.

2. www.kohls.com

At first glance the site makes me feel claustrophobic. There are two rows of navigation. I understand that there might be a need for them, but immediately it makes me scan them to see if what I'm looking for is in there.

Then we get into the actual content of the page. Although it follows a grid, it still feels cluttered. Between the different colors and sizes of the font I'm not quite sure what to look at first.

Some of the content overlaps. For example, there is a link for accessories in the luggage and backpacks section which makes me wonder why they didn't just combine them in one category like bags?

3. http://digitaurus.com/

This site is just bad all around. It makes horrible use of the white space. Everything is right aligned, but still doesn't seem to have and kind of grid to follow.

You can not tell which is the main navigation and which is not. There are two possibilities (both the column and the row of the blue and white buttons). I would assume it would be the top one since it is closest to the first bit of information.

Most of the links in the top nav bar do not work. Some of the forms in the site do not work. In order to keep going through the site you would have to continually return to the home page, which is where all the navigation is.

The whole site is highly out of date and needs a severe overhauling of everything!